Dashboard

Our risk analysis dashboard brings all of the power of our risk analytics engine to you via an easy to use web application. With it you can search through our database of tens of millions of websites and filter down with plenty of granularity. You can augment your existing domain lists with our risk and meta information, track their risk profile over time and receive alerts as their profile begins to change.

Platform Walkthrough

Getting Started

Logging into the dashboard, you are greeted with a screen like the above. On the left site of the screen you will see 4 clickable tabs, those are:

A) Welcome: This tab contains our most recent blog publications, as well as a list of pre-set dynamic feeds that you can examine for inspiration

B) Advanced Search: This tab houses our powerful advanced search engine. Fetch lists of domains using our various features as search criteria. Results can be saved as a CSV, or searches can be saved as dynamic data-feeds, which update every day.

C) List Management: Access your existing lists, or create a new one, using this tab. There are 2 types of lists on our platform:

• Dynamic: Lists which update every day based on the underlying filter criteria
• Manual: Users can provide their own domains, and have their list augmented with our features

D) Publisher Research: Get detailed information on any domain, and add domains to manual lists using this section. Insights provided include:

• Executive Summary: High level risk insights for a domain, designed to be shareable & understandable across teams
• Inbound Connections: Sites loading, or linking to, the domain of interest
• Outbound Connection: Sites loaded, or linked to, by the domain of interest
• Similar Sites: Sites that are connected by means other than loading / linking each other

Advanced Search

When you arrive, the Advanced Search results section will already be populated with the top ranked domains. Interacting with the page happens in 3 main ways:

A) Filter Your Results

B) Export Your Results as CSV

C) Save as Query as a Dynamic List

Filtering Your Results

• Site Rank: Specify the minimum & maximum rank you will accept in your results set. Since this is a rank, lower = more popular. If specifying both numbers, Min must be less than Max; either can be left blank.
• Tags: Your list can be filtered to contain only domains labeled with a certain site tag, as defined on the Overview page.
• Category: Your list can be filtered to contain only domains in a certain content category. Categorization filters are currently in beta.

• Outbound Connections: This section lets you filter by domains which receive traffic from a certain domain of interest. For example: If you want to see domains loaded when visiting cnn.com, enter "cnn.com" into the "Receives Traffic From Domain" filter.

  You can also filter by the type of connection using the connection type check-boxes. For Example: If you only wanted to see domains that are linked to, and not loaded, you would only keep "Link" checked. To better understand the types of connections, check out the Overview section

• Inbound Connections: This section lets you filter by domains which send traffic to a certain domain of interest. For example: If you want to see domains loaded when visiting cnn.com, enter "cnn.com" into the "Receives Traffic From Domain" filter.

• Outbound Connections: This section lets you filter by domains which receive traffic from a certain domain of interest. For example: If you want to see domains that load cnn.com during a normal browsing session, enter "cnn.com" into the "Sends Traffic To Domain" filter.

  You can also filter by the type of connection using the connection type check-boxes. To better understand the types of connections, check out the Overview section

• Ads.txt Enabled: You can filter your results set to ads.txt enabled inventory only with this slider. If you choose it, all your results will host a {domain}/ads.txt entry.

• Risk Type Filters:
  • Overall Risk Score: a 0-100 risk score which captures aspects of each individual risk type, as well as risk factors which have yet to be captured with their own labels / risk types.
  • Individual Risk Types: Each risk type, defined in the Overview, is rated on a severity scale ranging from Extremely Low - Extremely High. Sliders can be moved from the left & right to set a particular risk to your desired tolerance level.

Export as CSV

After performing a search, click the "Export as CSV" button to save the working results set as a CSV file. The resulting file will contain the following columns:

• domain
• category
• ads_txt: a boolean value of 0 or 1 indicating the presence of an ads.txt file
• rank
• Risk data: as defined in the Overview page
  • risk_score: the a 0-100 risk score
  • risk_popup: integer scoring of the risk severity, ranging from Extremely Low (1) - Extremely High (8)
  • risk_embed: integer scoring of the risk severity, ranging from Extremely Low (1) - Extremely High (8)
  • risk_resource: integer scoring of the risk severity, ranging from Extremely Low (1) - Extremely High (8)
  • risk_bloat: integer scoring of the risk severity, ranging from Extremely Low (1) - Extremely High (8)
  • risk_redirector: integer scoring of the risk severity, ranging from Extremely Low (1) - Extremely High (8)
  • big_mover_domain: integer scoring of the risk severity, ranging from Extremely Low (1) - Extremely High (8)
• Site Tags: as defined in the Overview page
  • ad_domain
  • big_mover_domain
  • bouncer_domain
  • measurement_domain
  • piggybacked_domain
  • widget_domain
  • many_subdomains
  • recent_reg_domain
  • risk_advisory_domain

Save as Dynamic List

After performing an advanced search, you can save the results as a dynamic list by pressing the "Save As Dynamic List" button on the top-right of the page. Dynamic lists update themselves daily based on your filter set, so they are always up to date when you download them!

Once you click the "Save As Dynamic List" button, you be prompted to enter a name in the "List Name" field, and then you'll hit "Create a New Dynamic List" button to save your list.

Note: names can only contain alphanumeric characters, dashes, and spaces.

In the next section, we'll detail how to fetch & interact with a saved list, like the one you've just created!

List Management

Whether you've saved a dynamic list using the Advanced Search, or you're interested in making a new list, the "List Management" section is the place to go!

In the top-center section, we can see a new list that was just created using the Advanced Search from our previous example.

Below that are sample dynamic lists that we have provided as inspiration.

Your lists can also be accessed by clicking their names on the left side of the screen, in the section above the "Create a New List" button.

When you click the "Create a New List" button section, you'll have the option to choose whether you'd like to make a dynamic list, or a manual list.

• Dynamic List: This list is generated dynamically from our database based on a filtering criteria that you specify. This list is updated daily and will provide new results over time. Great for keeping an eye on "types" of sites.
• Manual List: Upload your own CSV file or add individual domains to keep tabs on. This list will never change unless you manually add or remove a website.

Clicking "Create a New Dynamic List" will take you to the Advanced Search section to enter the filter selection, at which point the process to save the list is the same as described in the previous section.

In this next example, we'll make a manual list using the CSV upload function.

Create a new Manual List With a CSV Upload

Naming your list is the first thing you'll do after clicking the "Create a New Manual List" button.

When that's done, hit "Complete and Create."

At this point your list is created, but it's blank. You can manually add domains from their risk summary pages, but most likely you'll want to start with a list of domains from a file.

To do that, click the "Upload CSV" button, highlighted above.

Your CSV should contain a single column with a heading of: "domain". The domain should be formatted as example.com, no protocol.

Try to make sure that there are no extra spaces or additional characters like semicolons at the end of each domain.

Don't worry about duplicates, we'll remove those for you!

If it is your preference to replace the contents of a Manual List with whatever you upload, check the corresponding box which is highlighted in red above.

Otherwise, select your file, and the page will refresh to show your list of domains augmented with risk data!

Clicking the "Export as CSV" button causes a file to be downloaded with the same schema as described in the Advanced Search section.

Additionally, you'll see a high level assessment of the quality of your list in the "Rating Breakdown" section near the top of the page. The percents represent the total

If you'd like to be notified in case of a significant shift in the rating breakdown of the list, click the "Notifications of Risk Changes" slider so that the check mark appears.

If ever you decide you no longer need the list, click the "Delete This List" button to remove it.

Editing a Dynamic List's Criteria

Assuming you've clicked on a dynamic list, you can change the filters that make up the list by click the "Edit List Criteria" button near the top of the page.

This will take you back to the Advanced Search screen, where you'll be able to set up your filters to your preference.

Once you've modified your filters, press Enter, or hit the "Search" button at the bottom of the filter selection.

Once you've done that, and the list has reloaded, hit "Update list Criteria." The list is now saved!

Publisher Research Portal

The Publisher Research portal gives you the ability to perform on-demand risk assessments across our entire database of domains.

Enter a domain of interest in either of the highlighted areas above, or hit the "/" button to automatically move your cursor to the top search bar.

Insights provided include:

• Executive Summary: High level risk insights for a domain, designed to be shareable & understandable across teams
• Inbound Connections: Sites loading, or linking to, the domain of interest
• Outbound Connection: Sites loaded, or linked to, by the domain of interest
• Similar Sites: Sites that are connected by means other than loading / linking each other

Executive Summary

The executive summary is a high level snapshot of the publisher's health.

At the top, next to the domain name, there's a 0-100 Risk score accompanied by a generalized assessment of the publishers risk on an A-F scale. Using the "Add to Existing List" button in the top right, you can add this domain to an existing manual list you have created.

Below that, you'll see a trend line of the publishers site rank over the past 30 days, along with the start & end rankings.

In additional, you'll see each of our risk types defined, along with the score for the given domain. We also provide an indication of if this site hosts an ads.txt file (the icon will be green if it does).

Connections Summary

Inbound connections are the sites that send traffic to the domain you are researching.

Outbound connections are sites that are loaded during the course of a typical browsing session on the domain you are researching.

For each connected site, we provide:

• An A-F risk assessment
• The site rank
• The risk change over the past 30 days
• An indication of if that site has an ads.txt file
• The top contributing risk types, exemplified by their icon (hover over for a tooltip)
• Site Category
• The connection type:
  • Link: does not infer a page is loaded, but it does show a possible path a user could easily travel between sites
  • Referrer: this connection signals that the page was loaded during the course of normal browsing
  • Popup: when we detect a popup window, sites loaded in that window get marked a Popup connection type from the site that was originally crawled
  • Redirect: when the users browser gets forcibly navigated by means of redirect, the destination of traffic is connected to the crawled domain with a Redirect connection type

Clicking on a connected site will take you to the executive summary for that publisher.

Similar Sites

The Similar Sites section shows sites that are connected by means other than loading / linking each other. We provide the same summary of risk as in the Connections sections, but we also specify a Similar Site Type:

• Same Parent: When these domains appear, they are often spawned by the same process
• Shared Ads.txt File: These domains have highly similar ads.txt files.
• Behaves Similarly: These domains have similar activity profiles to each other.
• Shared Google Product IDs: These domains have the same Google Analytics, AdWords, or Floodlight ID. The type of Google product is specified by the similarity type.
• Similar URL Structure: These domains have similarly constructed query strings, with many shared parameter names & types of data communicated

Clicking on a similar site will take you to the executive summary for that publisher.